Sunday, May 21, 2006

 

Technology Strategy: Decision Making for Nonprofit Boards Part-6

2. Having clear e-mail usage procedures. Sometimes it is preferable to use direct personal contact such as telephone or letters instead of e-mail - for instance, when responding to complaints, or thanking donors for gifts.

But your staff should be clear and comfortable about using e-mail to save time and resources. Sending bulk e-mail from a good database is faster and cheaper than sending bulk faxes. One association that I consulted with recently linked their staff bonuses directly to savings realized from using e-mail over fax.

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