Friday, May 19, 2006
Technology Strategy: Decision Making for Nonprofit Boards Part-5
Are you using e-mail as effectively as you could? There are two elements to successful implementation of e-mail:
1. Maintaining a comprehensive database of all the contacts that your organization has, including appropriate details of your dealings with each one.
This allows you to create personalized, targeted and timely e-mail messages that you can send to selected recipients, such as:
* News updates about your organization
* Special events, discount purchase offers
* Legislative alerts and tracking notices
* Fundraising appeals
* Membership renewal reminders
Of course, you should include and adhere to a privacy policy whenever using e-mail, and you must honor requests to be removed from your mailing list.
Click Here to make a Donation
1. Maintaining a comprehensive database of all the contacts that your organization has, including appropriate details of your dealings with each one.
This allows you to create personalized, targeted and timely e-mail messages that you can send to selected recipients, such as:
* News updates about your organization
* Special events, discount purchase offers
* Legislative alerts and tracking notices
* Fundraising appeals
* Membership renewal reminders
Of course, you should include and adhere to a privacy policy whenever using e-mail, and you must honor requests to be removed from your mailing list.
Click Here to make a Donation
